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Website SEO Strategy

We have a senior SEO consultant run a full analysis of your site to determine how you are currently being perceived by the Search Engines.

This allows us to determine what needs to be optimized and what SEO techniques need to be applied. Based on their findings, the keyword research, and competitive analysis a strategy is created and is implemented by SearchEnvision

SEO process

Keyword/ keyword phrase analysis is performed across all of the major search engines. We will optimize for the keywords that are most important to your business. We will also uncover some secondary keywords and phrases that are overlooked but have high potential to bring relevant customers to your web site. Our keyword analysis strategy will determine which keywords will bring the most search engine traffic and desired results. Our reverse metrics and competitive analysis also help deliver the best possible keywords.

Having a good 404 page means that if a visitor ever types in the wrong URL or goes to a broken link in your site that they will not be lost. The 404 page greets visitors that have ended up at a “dead end” in your site. Many opportunities are lost by not having a proper 404 page. We will create this for you or consult with your team on how to do this effectively.

We optimize all HTML code for maximum readability by search engines. Services include: Title Tags, Meta tags, Tags, Content, and Anchor Text. We may recommend that you have a re-write on your URL structure to make them more SEO friendly.

We will create pages of content in the form of articles with our copy write staff and syndicate these pages, across various article directories, on a monthly basis. This will allow for the building of targeted one-way links to your site.

If you do not already have it, SearchEnvision will implement analytics and a Google Webmaster account for your site. Analytics are a crucial piece to any online marketing campaign and help us remain accountable for our work. Google’s webmaster tools are an excellent resource for optimizing your site. It allows us to take a much deeper view into your site as Google sees it. If you already have these accounts SearchEnvision will require access to them in order to provide the best possible campaign for your site. We will also provide access to a proprietary tracking program where any member of your team will be able to access these monthly reports from the comfort of their personal computer.

We build an optimized XML sitemap that will be viewed Google and Yahoo on a monthly basis. We will also add a sitemap command to your robots.txt file to direct the search engine spiders to your XML sitemap. This will allow your site to be indexed better.

  1. Competitive Link Analysis
  2. Comprehensive Inbound Link Analysis
  3. Blog Links
  4. Internet Press Release Distribution
  5. Article Submissions
  6. Directory Submissions
  7. Local Directory Submissions

Our team is always here to answer questions regarding your campaign or to provide technical support. You receive unlimited support and communication from your Client Manager and Tech Support via email and phone support.